Agentic Economy Glossary
What is ADO (Agent Discovery Optimization)?
"SEO for agents" — making services discoverable by AI agents.
Last updated · Curated by Rene Dechamps Otamendi
In depth
ADO is the practice of optimizing service descriptions, pricing, and capabilities so that AI agents can discover them via A2A protocol and agent cards. Just as SEO makes websites discoverable by search engines, ADO makes merchants discoverable by agents. Merchants publish structured agent cards with clear APIs, pricing tiers, and settlement preferences. Higher-quality cards are ranked higher by agent discovery algorithms.
Why it matters
- Agent discovery
- Structured data
- API clarity
- Pricing transparency
- Ranking algorithms
Related terms
Explore the corpus
See how ADO (Agent Discovery Optimization) maps to specific sources across the 51 definitions.